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藍格賽中國:產品為根,打造一站式電氣解決方案供應商

-- ——gongkong訪藍格賽中國總經理張旭

供稿:中國工控網 2019/12/13 9:17:59
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幸运飞艇彩之家SHICHANGBODONGQIFU,FENXIAOXINGYEJINGZHENGGEJUJINRUXINJIEDUAN,JIYOUXINJIUYEZHEDEJINGHE、KUAJIEZIYUANDEGONGNENGXINGJUHE,YEYOUXINGYENEIDEHENGXIANGZHENGHE。ZUOWEIYIJIAQUANQIUXINGGONGYEDIANQICHANPINHEFUWUFENXIAOSHANG,LANGESAI(Rexel)ZAIZHONGGUORUHEFAHUIQIDUTEJIAZHIYOUSHI?CONGDAZAOYILIUDEFENXIAOWANGLUO,DAOTIGONGQUANXIANJIEJUEFANGAN,LANGESAIZHONGGUO(Rexel China)RUHEZHUANXINGCHENGWEIYIZHANSHIDIANQIJIEJUEFANGANGONGYINGSHANG?

在2019年11月28日舉行的Rexel PN運動控制器項目合作簽約儀式上,藍格賽中國總經理張旭為中國工控網指點迷津。

圖片1.png

LANGESAIZHONGGUOZONGJINGLIZHANGXU

進駐中國,聚焦工業

幸运飞艇彩之家ZAIGONGKONGQUAN,DAJIADUILANGESAIZHONGGUOBINGBUMOSHENG,HOUZHETIGONGCHAOGUO20 JIAGONGYEYIXIANPINPAISHANGDE40000SKUDESHANGPIN,BUGUANGHANGAIXIMENZI、ABB、SHINAIDEDIANQI、LUOKEWEIERZIDONGHUA、WEIDEMILEDENGSHIJIGEZIDONGHUASHICHANGHEXINZHULIUPINPAI,HUANBAOKUOYUE100GEXIETONGPINPAI。KEYISHUO,LANGESAIZHONGGUODAJIANDEPINPAIWANGLUOHENHAODIFUGAIDAOZHONGGUOGUANGDAKEHUTEBIESHIZHONGXIAOXINGKEHUDEXUQIU。

幸运飞艇彩之家  “LANGESAIDESHIMINGZAIYUWULUNKEHUSHENCHUHECHU,DOUKEYISHIXIANQUANQIUFANWEIDEZHICHI,TONGGUOXIANGKEHUTIGONGZUGOUGUANGFANHECHUANGXINDECHANPINJIFUWU,LAIMANZUKEHUZAIZIDONGHUA、JISHUZHICHIHENENGYUANGUANLIFANGMIANDEXUQIU,ZAIBANGZHUKEHUGENGHAODEKAIZHANYEWUDETONGSHIWEIWOMENZISHENCHUANGZAOJIAZHI。”ZHANGXUJIESHAOSHUO,ZUOWEIQUANQIUXINGDEGONGYEDIANQICHANPINHEFUWUDEFENXIAOSHANG,LANGESAIDEYEWUBANKUAIFUGAIBEIMEI、OUZHOUJIYATAISHICHANG,FUWUYUGONGYE、SHANGYEJIMINYONGSHICHANGDESUOYOULEIXINGDEKEHU,2018NIANXIAOSHOUEDADAO134YIOUYUAN。

幸运飞艇彩之家2000NIAN,LANGESAIJINRUZHONGGUO,TONGGUODALIANGSHOUBINGGOUHEZHENGHE,LANGESAIZHONGGUOJIANGYEWUZHONGXINJUJIAOZAIGONGYE。“GENGJINGQUEDESHUO,SHIGONGYEZIDONGHUAFANGMIANDETUOZHAN。”ZHANGXUSHUO,SUIRANZHONGGUODEYEWUZHIZHANLANGESAIJITUANDE4%,DANZAIGONGYEZIDONGHUADETUOZHANSHANG,ZHONGGUOYOUZHULANGESAIJITUANNEIQITAGUOJIABUKEBINIDEYOUSHI。

DEYIYUZHONGGUOGONGYESHICHANGYONGYOUJIDADEGUIMO,YIJIZHONGGUOGONGYEQIYEZHENGZAIXIANGZIDONGHUA、SHUZIHUA、ZHINENGHUAFANGXIANGZHUANXINGSHENGJI,LANGESAIZHONGGUODEKUAISUFAZHANDEDAOLEJITUANDEGAODUZHONGSHI,HENDUOYEWUJIGUANLIDESHIJIANSHENZHIHUANYINLINGZHULANGESAIJITUANDEFAZHANFANGXIANG,“WOMENZAIZHONGGUOSHICHANGSHANGDESHIJIAN,HUIFUZHIDAOJITUANNEIQITAGUOJIALEISIDEYEWUZHONG,TONGSHIYEHUIWEIJITUANJIANGLAIKAITUOXINXINGSHICHANGTIGONGCANKAOJIAOBEN”。

轉型,打造“供應”+“服務”雙鏈價值

ZHONGGUOZHIZAOYEZHENGZAIMIANLINCHANYESHENGJIDEZHANLVEJIYUQI。“ZHONGGUODEZHIZAOCHANGSHANGWULUNWAIZIHENEIZIDOUZAIJIAJINBUJU。”ZHANGXUSHUO,BIRU,YUANYOUCHANPINDESHENGJI,XINGYECHANPINDEDINGZHI,DUIXINXINGYEYINGYONGDEYANFA,CHANPINJICHENGZIDONGHUADETUIGUANG,SHOUHOUFUWUDESHENGJI,DENGDENG。

LANGESAIZHONGGUODEZUOFAZESHI“JINSUICHANGSHANGDEJIAOBU,TONGSHIGUANCHASHICHANGDEBIANHUAQUSHI,DIAOZHENGYEWUMUBIAO、GUANLIFANGSHI、XIAOSHOUJIAGOU、RENYUANJIEGOU、JISHULILIANG、NEIBULIUCHENG、FANYINGSUDUDENG,LAIJIJIHUIYINGCHANGSHANGDEFAZHANGUIHUAHESHICHANGDEBIANHUA”。WEICI,LANGESAIZHONGGUOJIANG“DAZAOYIZHANSHIDIANQIJIEJUEFANGANGONGYINGSHANG”ZUOWEIZHANLVEFAZHANFANGXIANG。

LANGESAIZHONGGUODEZHUYAOSHOURULAIYUANSHIGONGYEDIANQICHANPINXIAOSHOU。“RANER,CONGSHICHANGCHANGQIFAZHANLAIKAN,KEHUDUIYUDANCHUNMAIMAICHANPINDEJIESHOUDUYUELAIYUEDI。SUIZHUDUIQIZISHENXIAOLVJILIRUNDEZHUIQIU,KEHUDUIFENXIAOSHANGTICHULECHAYIHUAFUWUDEYAOQIU。”ZHANGXUTANYAN,JUTITIXIANZAIKEHUYAOQIUGENGYOUJINGZHENGLIDECHANPINJIJIAGE,GENGFANGBIANDECAIGOULIUCHENG,GENGKUAIDEHUOWUSONGDA,GENGWANSHANDESHOUHOUFUWU,YIJIKEHUTONGDIANWENTIDEJIANBIE,BINGTIGONGJUYOUZHENDUIXINGDEJIEJUEFANGAN。QIZHONG,CHANPINDETUIJIAN,CAIGOULIUCHENGYOUHUA,SHOUHOUFUWUHEJIEJUEFANGANSHIKEHUDUIFENXIAOSHANGJIAZHICHAYIDERENTONG。

  “藍格賽中國的轉型,是以產品為契機和載體。”張旭介紹道,其一是構建一流的分銷網絡,優化“供應鏈價值”;其二是聚焦客戶端價值,通過售前產品選型、售中產品調試調換/技術支持、售后維護保養/軟件升級,以及針對現有生產運營痛點提供全線解決方案等一系列服務,打造“服務價值鏈”。

幸运飞艇彩之家ZAIFENXIAOWANGLUOGOUJIANFANGMIAN,LANGESAIZHONGGUOJINXINGLEDALIANGTOUZI,CHUXIZANGWAIDOUYIPUSHEXIAOSHOUWANGLUO,ZHONGDIANDIQUHUANXIACHENDAOER、SANXIANCHENGSHI,JIUJINFUWUKEHU。

JIUCHANPINFENXIAOERYAN,LANGESAIZHONGGUOSHULIBINGKUODALECHANPINGONGYINGFANWEI,YIMANZUDUOSHUGONGYEKEHUDEBUTONGXUQIU。TONGSHI,TIGONGBAOKUOXIANXIA、XIANSHANGZAINEIDEGEZHONGFANGBIANKUAIJIEDEXIADANGONGJU,BANGZHUKEHUJIANGDICAIGOUCHENGBEN,TIGAOWULIUSONGDADEZHUNQUEDU;JIEYOULANGESAIZHONGGUOBEIJING、SUZHOUDEZIDONGHUADACANG,YIJIGEDIDEXIAOCANG,SUODUANDAOHUOSHIJIAN。

RENYUANFANGMIAN,LANGESAIZHONGGUOBUJINZENGJIALEJISHUFUWURENYUAN,HUANCHIXUXINGDIDUIXIAOSHOUTUANDUIJINXINGCHANPINYINGYONGZHISHIPEIXUN。ZHANGXURENWEI,GONGSIDEXIAOSHOUZAIMIANDUIKEHUSHI,BUDANSHICHANPINDETUIGUANGREN,ERQIEHUANSHIYINGYONGDEZIXUNREN。

 “WOMENMIANDUIDEKEHUGENGDUOSHIZHONGXIAOXINGQIYE,DAERQUANDEGAIBIANBINGBUSHITAMENDEXUQIUTEDIAN,DABUFENZHONGXIAOCHANGSHANGHUOSHIJIGAIXUQIU,HUOSHIHUAJIEZHAOGONGNANWENTI,HUOSHIJIEJUESHEBEIRONGYIDANGJIWENTI。”ZHANGXUJULISHUO,ZIDONGHUACHANGSHANGXIHUANZUOXINXIANGMU、BIAOGANXIANGMU,JIUXIANGXINFANGZHUANGXIU,ERLANGESAIZHONGGUOJIEDAODERENWUGENGDUOLEISIYUKETING、CANTINGHUOZHEWOSHIDEJIANDANGAIZAO。WEICI,ZHENDUIYIXIEXINGYEDEXITONGJICHENGXUQIU,LANGESAIZHONGGUOSHEYOUZHUANZHIDEXITONGJICHENGTUANDUI,NENGCHONGFENDIAOYONGZHENGHEGONGSINEIBUZIYUAN,JIEJUEKEHUSHIJITONGDIAN。

MUQIAN,LANGESAIZHONGGUOZAISHUICHULI、SHIPINYINLIAO、YIYAO、CAIJUE、YEJIN、HUAGONG、WULIU、JIXIEJIAGONGDENGLINGYUJILEILEHENDUOCHENGGONGANLI。

由內而外,傳遞數字流價值

WULUNSHIGOUJIANYILIUDEFENXIAOWANGLUO,HUANSHITIGONGQUANXIANJIEJUEFANGAN,LANGESAIZHONGGUOXIANGYAODAIGEIKEHUDESHICHAYIHUADEBUKETIDAIDEJIAZHIYUTIYAN,SHIWEILEGENGHAODIZHUAQUKEHUXUQIU,ZHANGWOSHUJU,TIGONGJIAZHI。ERZHEZHENGSHILANGESAIZHONGGUODEYOUSHISUOZAI。

隨著中國數字化進程的不斷加快,“數字化辦公室”理念早已不是新鮮詞匯。在企業中,ERP幸运飞艇彩之家、WMS、OMS、CRM、HR等運營系統比比皆是。然而,客戶實際運行情況或是系統之間“各自為政”,成為一個個信息孤島,數據不互通、不串聯;或是購買了一個價格高昂的系統,但很多模塊功能閑置多年。

 “WOMENZHENGHELEGONGSINEIBUBAOKUOERP、WMS、OMS、CRM、E-Comm、SSC、HRDENGZAINEIDEGEZHONGYUNYINGXITONG,SHUJUHUIZIDONGDUIJIEDAOWOMENZIZHUYANFADEBIPINGTAISHANG。TONGSHIYUNYONGRPAJISHU,YONGJIQIRENLAIDAITIRENGONGCHULIBIAOZHUNGONGZUOLIUCHENG,DADAOYUNYINGSHUJUBIAOZHUNHUA、TOUMINGHUA、SHISHIHUAHEHEGUIHUA。”ZHANGXUSHUO。

MEI5FENZHONGXIAZAIYICIYINXINGFUKUANXINXI,KEHUNABIDINGDANFULEDUOSHAOQIAN,CHAKUANJIQIRENHUIZIDONGFAGEIDUIYINGXIAOSHOUHECAIWUZHUANYUAN,FANGBIANKUAISUFAHUO;TONGGUOJITUANSHUJUKU,XIAOSHOUDUIHUAHEGUIJIQIRENKECHAXUNKEHUXINYONGZHUANGKUANG,JUEDINGSHIFOUHEZUO,SHOUYUHUOZHEDIAOZHENGXINYONGEDU,SHENGQUYIWANGBUTINGXIANGKEHUSUOYAOXINXI、PINGZHENG,YIJINEIBUCENGCENGSHENPIDEFANSUOGUOCHENG。ZHEDOUJIDADITIGAOLEGUANLIRENYUANDUIYEWUDEPANDUANHEJUECENENGLI,JIANGDIYUNYINGCHENGBENHECHACUOLVDETONGSHITIGAOLEYUNXINGXIAOLV。

XIAYIBU,LANGESAIZHONGGUOJIANGBUDUANYOUHUABIPINGTAI,XINGCHENGMOKUAIHUASHEJI,GENJUKEHUSHIJIXUYAO,TIGONGDUIYINGDEGONGNENGMOKUAI,ZAISHIXIANXINXIHUA、SHUZIHUADEJICHUSHANGJIANGUXINGJIABI。

ZAIJIANGDICHENGBENFANGMIAN,LANGESAIZHONGGUOYUKEHUZHIJIANDESHUZIHUAHULIANYENENGDAILAIJINGXI。“TONGGUOCHANGQISHICHANGDIAOYAN,WOMENFAXIANKEHUGONGYINGLIANZONGCHENGBENYOUSANBUFENGOUCHENG,FENBIESHI40%DECHANPINCAIGOUCHENGBEN、20%DECUNHUOGUANLICHENGBEN,LINGWAI40%CHANSHENGYUCAIGOUFANGSHI,YEJIUSHISHUOKEHUNEIBUGUANLICHENGBENDAYUWAIBUCAIGOUCHENGBEN。”ZHANGXUSHUO。

幸运飞艇彩之家LANGESAIZAIQUANQIUTUIGUANGDEYITCO(Total Cost Ownership)CHENGBENJILIANGMOSHIWEIJICHUDEJIEJUEFANGAN,KEYIYOUXIAODIBANGZHUKEHUJIANGDIGONGYINGLIANCHENGBEN。JUTILAIJIANG,LANGESAIZHONGGUOHUIYUKEHUDUIJIECAIGOUGONGJU,SHULICHANPINDAIMA,XITONGHUIZIDONGSHIBIEDINGDAN,SHISHIJIANKONGKUCUNLIANG,ZIDONGSHENGCHENGFAHUOZHILING,BINGDUIJIEFAPIAOXINXI。FEICHANGSHIHEKEHUDEDUOCHANPIN、GAOPINLV、XIAOPILIANGDECAIGOUMOSHI。

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CHUANDISHUZILIUJIAZHI,LANGESAIZHONGGUOSHIYOUNEIERWAIBUDUANYANSHEN,TONGSHIBUDUANTANSUOXINDEYEWUMOSHI,JUHEXINGYEZIYUAN,GONGTONGFALI,KAIPIXINSHICHANG,HUOQUXINSHANGJI。

CICIZHENGSHIQIDONGDERexel PNYUNDONGKONGZHIQIXIANGMUYUANYULANGESAIZHONGGUODUIYUGUANGDAKEHUXUQIUDESHENKELIJIEYUBAWO。JINGGUOJINSANNIANDESHICHANGYONGHUDIAOYAN、YANZHENGHEZHUNBEI,LANGESAIZHONGGUOLIANHEXIMENZI、LINGHUAKEJI,GONGTONGTUICHUZHICHIPN IRT(PROFINET IRT)DEPC-BasedYUNDONGKONGZHIJIEJUEFANGAN,XIANGDIANZISHEBEIZHIZAO、XINNENGYUANLIDIANCHI、JIGUANGJIAGONG、BAOZHUANGDENGXINGYEDEOEMKEHUJINXINGTUIGUANG。

幸运飞艇彩之家GAIFANGANJIANGYOUJIZHENGHESHIJUECHULI、BIANYUANJISUANDENGGONGNENG,CHONGFENLIYONGPROFINETYICIKAIFAYIWANGDAODIDEJISHUYOUSHI,RANGDANTISHEBEILIANWANGJIANBIANHUA,SHIXIANSHUZIHUA。YIGAICHUANTONGMAIYUMAIDEJIANDANHEZUOFANGSHI,LANGESAIZHONGGUOJUHEXINGYEXIANFENGLILIANG,HELIKAITUOSHICHANGJIHUI,ZUODASHICHANGFENE,WULUNDUIKEHUHUANSHIHEZUOFANGERYAN,DOUYIWEIZHUGONGYING。JUZHANGXUTOULU,XIANGRexel PNYUNDONGKONGZHIQIXIANGMUZHEYANGJIYUKEHUXUQIUDEDIAOYANXIANGMU,LANGESAIZHONGGUOHUANBUZHIYIGE。

幸运飞艇彩之家XIANZAICHANPINBUHAOMAI,SHIBUSHIJIUBUMAICHANPINLE?DUIYUCONGYEZHEDEMIWANG,ZHANGXUQUESHIZHONGJIANCHIFENXIAOSHANGYAOYICHUSHOUCHANPINWEIGENJI,TIEJINKEHU,ZHANGWOKEQING,CAINENGGENGHAODIJIZHIJULI,DAJIANPINGTAI,WEIKEHUDAILAISHISHIZAIZAIDEYOUZHIJIAZHI。(WEN/gongkongZHANGLIYING)

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